Google and Organic Links

Google is always changing the way they perceive links. A few years ago people would pay to have thousands of links posted all over the web to their site. This helped page rank tremendously and these Black Hat tactics were the norm. When Panda hit the market, high ranking sites disappeared due to these Black Hat tactics and the internet was turned upside down. Organic links are all that remain. Check out the infographic below and see how big business is reaping all the benefits.
Delray Beach SEO expert, Joe Harvey

SEO Infographic by SEO Book